AMD CEO downplays PC memory crunch, saying ‘our focus areas are enterprise’ — company wants to focus on growing ‘higher-end of the market’

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AMD’s CEO Dr. Lisa Su expects AMD to continuing growing its PC business in 2026, despite a crunch of component pricing that the company believes will shrink the PC market overall. In a response on memory pricing in the client segment, Su said, “Our focus areas are enterprise… and just continuing to grow at the premium, you know, higher-end of the market.”

Memory prices (and more recently SSD prices) have presented a significant hurdle for building a new PC, and despite prices starting to level-off, there’s no sign of prices dropping any time soon. Given these pressures, AMD says it expects the PC market to shrink overall in 2026.

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