Eventbase, a leading experiential event technology platform, today announced a new strategic partnership with Komo, an industry-leading provider of interactive audience engagement,gamification and loyalty solutions. The partnership is officially being unveiled this week at RainFocus INSIGHT, where attendees will get a sneak peek at how the collaboration will elevate event experiences through a next-generation interactive event experience called MagicBadgeTM Engage.
Powered by Eventbase Activate and frictionless MagicBadgeTM NFC technology, the new offering by Eventbase and Komo called MagicBadgeTM Engage seamlessly connects physical event experiences with onsite digital activations.
How MagicBadge™ Engage Works
Instead of using printed QR Codes for attendees to scan, MagicBadge™ Engage lets event organizers provide attendees with a secure digital MagicBadge™ on their phone to drive gamified experiences. With a simple scan or tap of their MagicBadgeTM, attendees can earn points or badges, participate in challenges and unlock interactive moments throughout the entire event. Every game stop becomes a unified digital-physical touchpoint, transforming sponsor booths, sessions and activations into engaging moments that reward participation and drive discovery. Each MagicBadge™ interaction can instantly trigger a personalized Komo experience on an attendee’s phone and digital screens with every scan or tap.
This partnership extends the ability for event organizers to engage with attendees, learn more about them and drive real-time personalized experiences at events.
By combining Eventbase’s powerful and scalable event app technology and MagicBadgeTM: Activate with Komo’s interactive engagement tools, event organizers will be able to deliver more immersive participatory and measurable experiences at their events. The partnership brings together best-in class mobile experiences and proven engagement mechanics to help brands and organizers drive deeper audience connection for longer periods.
“At a time when audiences expect more meaningful and interactive event experiences, this partnership allows us to raise the bar,” said Jeff Sinclair, CEO at Eventbase. “By integrating Komo’s engagement capabilities into the Eventbase mobile app to create MagicBadgeTM Engage, we’re empowering event organizers to create moments that spark participation, connection and lasting impact.”
This new game experience allows attendees to actively participate by simply tapping their badge at designated locations to earn rewards, progress through challenges and see their impact reflected instantly within the event’s mobile app, powered by Eventbase. For event organizers, it provides a measurable, scalable way to increase foot traffic, participation and engagement all while delivering a memorable attendee experience.
“Engagement is the new currency for live events, particularly in the B2B world where content delivery has traditionally been passive,” said Joel Steel, CEO of Komo. “This shift toward interaction is not just what audiences expect, it’s what they need.”
“This partnership makes it easy for event planners to create enterprise-ready digital experiences that capture attention, extend the life of an event from days to weeks or months, and deliver real value to sponsors and exhibitors,” Steel said. “It’s a game changer for forward-thinking teams ready to take their events to the next level.”
Komo will also support awarding game points when event organizers use RainFocus scanners for event check-in, sessions and exhibitor scanning of physical badges. Attendees at RainFocus INSIGHT will be the first to see a preview of the partnership in action, including how the combined solution can be used to increase engagement across sessions, sponsor activations, exhibitor booths and networking experiences.
