Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round – The Meeting Pool Blog
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own...
How To Measure Event ROI With Event Platforms
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous...
7 Event Sustainability Quick Wins that Make an Impact
Sustainability is an increasingly pressing concern and should be a priority that guides your event design from inception. However, it can be daunting to...
The Future of Event Tech Trends, According to Cvent’s Brian Ludwig
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What is more transformational for meeting professionals than flying car pods, underwater hotels, convention centers with aeroponic F&B programs and laser beams?...
Why Your Event Registration Data Is Lying To You?
Staggeringly, free events often experience no-show rates as high as 50%, while paid events see rates around 10%. ​Event organizers invest significant time and...
