Australian venue management software company iVvy has launched Instant Proposal, a new AI-powered capability designed to automate how hotels and venues handle meeting and group inquiries, with Edgbaston Stadium in the UK as its first customer.
The product is powered by hivr.ai, a firm specialized in AI-powered hotel and venue proposal tools that received funding from travel tech company Amadeus. It automatically reads inbound email inquiries, extracts key details, scores leads, and generates proposals inside iVvy’s platform. The pitch is speed: responding to requests within minutes instead of hours, at a time when response time is increasingly linked to conversion.
The launch comes amid broader industry efforts across the industry to automate sourcing and sales workflows. Cvent, for example, has been rolling out AI features to accelerate hotel responses to planner RFPs, as competition intensifies to be among the first to reply. Cvent executives have pointed to data showing that the earliest hotel responses are far more likely to win business, going as far as changing how it ranks hotels based on response speed.
Edgbaston Stadium, which hosts international cricket alongside conferences and corporate events, is using Instant Proposal to triage inbound demand. The AI evaluates how “ready” an inquiry is to book and helps sales teams prioritize which leads to pursue first.
Angela Sanders, head of conference and event sales at Edgbaston Stadium, said the platform helps her team identify leads who are the best fit for the venue, praising the AI’s ability to perform initial qualification, freeing up time. “It’s transforming how we work and how we serve our customers, and we’re already seeing strong results.” she said Sanders.
The Evolution of AI-Powered Venue Proposals
Instant Proposal reflects a broader shift toward agentic, semi-autonomous AI in operations. Agentic AI in particular is seen by many as a step forward in streamlining tasks across planning, sourcing, and venue sales.
Importantly, iVvy is not positioning the system as fully hands-off. Felix Undeutsch, CEO of hivr.ai clarified that venues decide whether an AI-generated proposal places a provisional hold on space in their sales and catering system, or simply produces pricing and availability without touching inventory. Hotels can also define thresholds that trigger human approval, such as high-value bookings, long lead times, or non-standard event requirements.
Beyond proposals, the AI can be configured to support later stages of the booking lifecycle, including recording contracts, blocking space, processing rooming lists, and creating reservations. More complex or bespoke events can be flagged and routed to staff based on venue-defined rules.
The approach mirrors a growing consensus across event tech: AI is most likely to gain traction when it augments — rather than replaces — human decision-making.
iVvy and hivr.ai did not disclose pricing, commercial terms, or a broader rollout timeline. The companies said they are in advanced discussions with global hotel groups in the U.S. and Europe, with adoption expected to begin in narrow use cases, such as standard meeting rooms, before expanding.
