Microsoft has announced that it has collaborated with LG to bring Xbox Cloud Gaming to select internet-connected vehicles. By using LG’s webOS Automotive platform, passengers will be able to stream and play games directly from the Xbox app. Players will need to have an Xbox Game Pass Ultimate subscription and an automotive data plan to access their gaming library, but Microsoft says that it will give them instant access to hundreds of games via Game Pass as well.
A new video showed off how this works, with the footage specifically focused on people in the rear enjoying some games–just in case you were worried that this partnership could lead to some IRL Forza Horizon from the driver in the front.
It’s not unsurprising to see Microsoft expand its cloud gaming initiative to cars, as the company’s marketing for its gaming brand in 2025 has been focused on how you don’t need to own an Xbox console to play Xbox games. “This Is An Xbox” has been the primary slogan for this advertising campaign, which emphasizes how the Xbox ecosystem can be accessed through a wide variety of devices.
Next Generation at Xbox VP Jason Ronald also recently spoke about Microsoft’s plans for its next-gen Xbox console, explaining that the company envisions players having options to play games while they’re out and about and then pick up from where they left off by using dedicated hardware. “It’s really just focused on how players like playing games in the current environment and just designing and building a platform with them at the center,” Ronald said.
While an LG car equipped with internet functionality and dedicated monitors will probably be more costly than an Xbox console, it does make the upcoming ROG Xbox Ally and ROG Xbox Ally X mobile gaming PCs a more palatable option in comparison. Set to launch on October 16, pricing for them has not yet been revealed, but it’s rumored that the most expensive device could cost up to $900.
